AgraME has always been one of the most important trade exhibitions in the Middle East and Africa. Over the years, the annual event has helped countless buyers find an array of products and suppliers from across the globe within Agriculture, Aquaculture and Animal Health.
We have cultivated a vast amount of business opportunities for our customers over the years and want this to increase for 2018. One of the main highlights for next year’s edition is the targeted approach we are taking. We will be hosting one international show with four dedicated product sectors that offer our customers countless business and learning opportunities.
Our four focus sectors for 2018 are Animal Farming, Crop Farming, Aquaculture and Animal Health.
It seems there has been a re-focusing of AgraME identity and vertical sectors. Can you explain how this came about and why?
For 2018 we want to position a clear and enhanced offering to our customers. AgraME is the only show in the Middle East & Africa to offer a diverse mix of products which caters for all needs of farming and veterinary professionals. We will offer our buyers an unrivalled choice of suppliers from over 40 countries to help grow their business.
When our visitors from 2017 were surveyed, it was clear that the main reason they attended AgraME was to source new products and find new suppliers. It’s important that we bring new exhibitors to the show across the variety of sectors that we offer. We also want to make it easier for our buyers to find what they are looking for and to benefit from a wider outlook of the farming industry at one platform, both online and at the show.
With a growing demand for better food security strategies and products in the region, the Animal Farming section at AgraME will host exhibitors from feed to housing, catering to all animal types. Crop Farming remains one of the events main focal points and will host the entire value chain of products, equipment and solutions.
The inclusion of two important sectors – Aquaculture and Animal Health will allow AgraME to offer complete breadth of products and services with an end to end solution for our buyers. AgraME 2018 will be the only show in the Middle East & Africa to host a wide range of products and technologies catering specifically to the aquaculture industry, and the Animal Health section will offer professionals access to the latest developments in veterinary medication, vaccines and medical equipment.
How do you think the new re-positioning of AgraME will benefit its visitors and exhibitors?
The feedback we have received has been very promising. The changes will allow our customers to take part in an event with a clear brand identity and vision which will help grow their business. Our visitors will easily be able to find what they are looking for allowing for an increased amount of business opportunities created before, during and after the event. AgraME is also a smart event which helps exhibitors and visitors capture data and information in real time making for more business connections.
What are the current market conditions like, and how does AgraME plan to provide access to the current growth trends?
The population in the Middle East and Africa is expected to grow from 1.4 billion in 2016 to 2.8 billion in 2050; placing huge demand on food resources that are now being accounted and planned for.
AgraME will help increase food security in the region by introducing more relevant suppliers to our buyers; to ensure they have the latest technology and information to hand. All four of our show sectors are in growing markets, with Aquaculture expected to witness production volumes of 10.6 million tons by 2030 and the animal health care market growing up to USD 3.75 billion by 2021. It’s an exciting time for the industry and we will support these growth trends and reflect these changes in our show with more exhibitors, relevant buyers and industry information.
Informa Exhibitions as a business has quite a large portfolio of Agricultural products. How large is the reach, and how does AgraME fit in to this?
We have an extensive global network of events, magazines and business intelligence within the agricultural industry, and the focus on agriculture within the global Informa business is paramount. With the acquisition of Penton, Informa has added the largest Agriculture Information and Events business in North America to our Portfolio.
We run large scale outdoor farming events such as The Farm Progress Show and Harvest Husker Days in the US plus the Agrishow in Brazil and AgraInnovate in Nigeria. Collectively, these exhibitions bring together over 2500 exhibitors and more than 400,000 visitors. Our publications have over 500,000 subscribers across multiple titles such as Beef, Farm Futures, Corn+Soybean, Agribusiness Intelligence and many more.
AgraME is in a perfect position to capitalise on this network and enhance the show to our visitors through new media and show partners. Our aim is to bring more suppliers from Europe and the US to help our buyers find the latest technologies and solutions to help their business and increase food security in the Middle East and Africa.